Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) - Hardcover

Valdani, E.; Arbore, A.

Hardcover

ISBN 10: 1137498358 ISBN 13: 9781137498359

Publisher: Palgrave Macmillan, 2012

Synopsis

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

About this title

About the Author

ENRICO VALDANI is a full professor and director of the Marketing Department at Bocconi University, Italy. He is President of the SIM, the Italian Marketing Society. Co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues ALESSANDRO ARBORE SDA is a professor of Marketing at Bocconi University, Italy. He is the director of the Executive Master in Marketing and Sales (EMMS). He is a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and the author of many international publications on ICT and marketing topics.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2012
• ISBN 10: 1137498358
• ISBN 13: 9781137498359
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 272