Consuming Reality: The Commercialization of Factual Entertainment

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Engaging in a comprehensive examination of reality TV's advertising and promotional strategies, as well as the commodification of viewers, Consuming Reality dissects the unique and startling relation between mediation and consumption.

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Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.

About the Author:

June Deery is Associate Professor of Media at Rensselaer Polytechnic Institute, USA, and is the author of Reality TV (2015) as well several articles on television and new media.

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9780230379961: Consuming Reality: The Commercialization of Factual Entertainment

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ISBN 10:  0230379966 ISBN 13:  9780230379961
Publisher: Palgrave Macmillan, 2012
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9781349350995: Consuming Reality: The Commercialization of Factual Entertainment

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Book Description Condition: New. Publisher/Verlag: Springer Palgrave Macmillan | The Commercialization of Factual Entertainment | Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas. | Commercial Participation: Advertising and BeyondPublic RelationsNation BuildingCaring CapitalismRetail TVMixed BlessingsThe Body Project | Format: Paperback | Language/Sprache: english | 216x141x11 mm | 225 pp. Seller Inventory # K9781137575319

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