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The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
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Book Description Routledge, 2014. Paperback. Condition: NEW. 9781138007147 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0707243
Book Description Routledge, 1998. Paperback. Condition: Brand New. 1st edition. 288 pages. 9.20x6.10x0.70 inches. In Stock. Seller Inventory # __1138007145
Book Description Routledge, 2014. Condition: New. book. Seller Inventory # M1138007145
Book Description Routledge, 2014. Paperback. Condition: New. Never used!. Seller Inventory # P111138007145