Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology)

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9781138014657: Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology)

Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand.

Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation.

The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.

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About the Author:

Katja Valaskivi is the Director of The Tampere Research Centre for Journalism, Media and Communication (COMET) at the School of Communication, Media and Theatre (CMT), University of Tampere, Finland.

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Book Description Taylor Francis Ltd, United Kingdom, 2016. Hardback. Book Condition: New. Language: English . Brand New Book. Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term cool suitable for describing some essence of their country s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of cool has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that cool is one of the vehicles through which the commodification of nations takes place. Bookseller Inventory # AA69781138014657

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Book Description Taylor Francis Ltd, United Kingdom, 2016. Hardback. Book Condition: New. Language: English . Brand New Book. Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term cool suitable for describing some essence of their country s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of cool has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that cool is one of the vehicles through which the commodification of nations takes place. Bookseller Inventory # AA69781138014657

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Book Description Hardback. Book Condition: New. Not Signed; Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term 'cool' suitable for describing some es. book. Bookseller Inventory # ria9781138014657_rkm

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Book Description Routledge, 2016. Book Condition: New. Series: Routledge Advances in Sociology. Num Pages: 178 pages, 2 black & white illustrations, 2 black & white tables, 2 black & white line drawings. BIC Classification: JFD; JFF; JPS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 164 x 242 x 15. Weight in Grams: 406. . 2016. Hardcover. . . . . . Bookseller Inventory # V9781138014657

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