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Synopsis
How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers.
With a new foreword by Joseph Maciariello
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About the Author
Peter F. Drucker (1909-2005) was one of the most famous management theorists, educators and writers of the twentieth century. His many influential books have shaped the form of the modern business corporation and continue to be studied by students of management and business professionals throughout the world.
Review
'Drucker now adds Innovation and Entrepreneurship to the remarkable series of books about management that he has been writing since 1939. Any book by Drucker is rewarding, and it is impossible to read the man without learning a lot'. Fortune
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Innovation and Entrepreneurship (Routledge Classics)
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Routledge, 2014
ISBN 10: 1138019194
ISBN 13: 9781138019195
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Innovation and Entrepreneurship (Routledge Classics)
Published by
Routledge, 2014
ISBN 10: 1138019194
ISBN 13: 9781138019195
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First Edition
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Innovation and Entrepreneurship (Routledge Classics)
Published by
Routledge, 2014
ISBN 10: 1138019194
ISBN 13: 9781138019195
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