Advertising and Public Relations Research

 
9781138127487: Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

"synopsis" may belong to another edition of this title.

About the Author:

Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties are communication, advertising and media management, media economics and advertising media. He has authord or co-authored 20 books.

Larry D. Kelley is a Professor of Advertising at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored 7 books.

Jerry Hudson is Professor of Advertising at Texas Tech University, USA. He teaches advertising, electronic media, research methods, and data analysis, and he has published in Health Marketing Quarterly, Journalism Educator, Journalism Quarterly, Social Science Journal and Southwestern Mass Communications Journal.

Samuel D. Bradley is Visiting Associate Professor at the University of South Florida, USA. His research has been published in the Journal of Advertising, Media Psychology, Psychology & Marketing, Journal of Consumer Psychology, and Human Communication Research, among others.

Review:

"The second edition of Advertising and Public Relations Research builds on the strengths of its worthy predecessor and continues to provide a solid foundation in research planning and methodology for undergraduate students in advertising and public relations." --Fred Beard, University of Oklahoma

"One of the biggest challenges of teaching research for advertising and public relations is finding a textbook that addresses the foundation of research methods while also illustrating the relevance and application of research for the professional practice. The second edition of Advertising and Public Relations Research solves this problem, and is the perfect blend of theory and practice." --Kati Tusinski Berg, Marquette University

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 173.00
US$ 165.48

Convert Currency

Shipping: US$ 2.64
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Jugenheimer, Jugenheimer
ISBN 10: 1138127485 ISBN 13: 9781138127487
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 25023160-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 165.48
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

2.

JUGENHEIMER, DONALD W.; KELLEY, LARRY D.; HUDSON, JERRY; BRADLEY, SAMUEL
Published by Routledge (2015)
ISBN 10: 1138127485 ISBN 13: 9781138127487
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2015. Hardback. Book Condition: NEW. 9781138127487 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0963158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 157.54
Convert Currency

Add to Basket

Shipping: US$ 10.59
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson; Samuel Bradley
Published by Taylor & Francis (2015)
ISBN 10: 1138127485 ISBN 13: 9781138127487
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Taylor & Francis, 2015. Hardcover. Book Condition: Brand New. 2nd new edition. 384 pages. 7.52x9.25 inches. In Stock. Bookseller Inventory # __1138127485

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 168.63
Convert Currency

Add to Basket

Shipping: US$ 7.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson
Published by Taylor Francis Ltd, United Kingdom (2015)
ISBN 10: 1138127485 ISBN 13: 9781138127487
New Hardcover Quantity Available: 1
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2015. Hardback. Book Condition: New. 2nd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations. Bookseller Inventory # BTE9781138127487

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 203.80
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Donald W. Jugenheimer
ISBN 10: 1138127485 ISBN 13: 9781138127487
New Hardcover Quantity Available: 1
Seller:
AussieBookSeller
(SILVERWATER, NSW, Australia)
Rating
[?]

Book Description 2015. Hardcover. Book Condition: New. 2nd. Hardcover. Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applica.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 384 pages. 0.861. Bookseller Inventory # 9781138127487

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 228.61
Convert Currency

Add to Basket

Shipping: US$ 37.00
From Australia to U.S.A.
Destination, Rates & Speeds

6.

Donald W. Jugenheimer
Published by Routledge (2015)
ISBN 10: 1138127485 ISBN 13: 9781138127487
New Hardcover Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Routledge, 2015. Hardcover. Book Condition: New. 2. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Bookseller Inventory # 1138127485n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 407.16
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds