Essentials of Business Research Methods

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9781138168480: Essentials of Business Research Methods

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.

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HAIR, JR, JOSEPH F.; WOLFINBARGER, MARY; MONEY, ARTHUR H; SAMOUEL, PHILLIP
Published by Routledge (2015)
ISBN 10: 1138168483 ISBN 13: 9781138168480
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Book Description Routledge, 2015. Hardback. Book Condition: NEW. 9781138168480 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Bookseller Inventory # HTANDREE0963386

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Hair Jr, Joseph F./ Wolfinbarger, Mary/ Money, Arthur H/ Samouel, Phillip/ Page, Michael J
Published by Routledge (2015)
ISBN 10: 1138168483 ISBN 13: 9781138168480
New Hardcover Quantity Available: 1
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Book Description Routledge, 2015. Hardcover. Book Condition: Brand New. 2nd revised edition. 496 pages. 9.25x7.52 inches. In Stock. Bookseller Inventory # zk1138168483

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