Pathways to Public Relations (Routledge New Directions in PR & Communication Research) - Softcover

Softcover

ISBN 10: 113849559X ISBN 13: 9781138495593

Publisher: Routledge, 2018

Synopsis

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context.

This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history.

With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.

About this title

About the Author

Burton St. John III is an Associate Professor in the Department of Communication at Old Dominion University, USA.

Margot Opdycke Lamme is an Associate Professor in the Department of Advertising and Public Relations at the University of Alabama, USA.

Jacquie L’Etang is Chair of Public Relations and Applied Communications, Queen Margaret University, Scotland.

Edition details

• Publisher: Routledge
• Publication date: 2018
• Language: English
• ISBN 10: 113849559X
• ISBN 13: 9781138495593
• Binding: Paperback
• Edition number: 1
• Number of pages: 392
• Editor: St. John III Burton, Opdycke Lamme Margot, L'Etang Jacquie