Essentials of Consumer Behavior

4 avg rating
( 1 ratings by Goodreads )
 
9781138791725: Essentials of Consumer Behavior
View all copies of this ISBN edition:
 
 

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.

Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption.

The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

"synopsis" may belong to another edition of this title.

About the Author:

Debra L. Stephens is Associate Professor of Marketing at the University of Portland, USA. She has published in leading journals, including the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Business Ethics.

Review:

"In her new book, Essentials of Consumer Behavior, Debra Stephens provides the interested teacher, student, or practitioner with a splendid alternative to other texts that address the field of consumer studies. After years of preparation, pursuing a broadly interdisciplinary perspective, Debra has created a carefully constructed and beautifully written treatise that covers the conventional decision-oriented information-processing approach to buyer choices and the traditional methods of data-driven research, but that also branches into such newer areas as ethnography and netnography, the impact of social media, and the special needs of vulnerable consumers – including the disabled, children, and even animals. Debra provides plentiful real-world examples and an engaging style throughout, perhaps most of all when she delves into the world of pet ownership and tells tales of her own beloved Gounguroo."

Morris B. Holbrook, Columbia University, USA

"Stephens uses her uncanny and gifted language abilities to reveal how consumer behavior manifests in the twenty-first century. Without unnecessary prose but with substantial detail, she captures what it means to consume using the latest theory in the social sciences. Not surprisingly, her work with vulnerable people and children is given its just due, showing the importance of compassionate business actions that go beyond corporate social responsibility. Finally, no volume on this topic would be complete without an understanding of how technology impacts the ways in which we learn about goods and services in the marketplace, and Stephens provides excellent insights that should pass the test of time."

Ronald Paul Hill, Villanova University, USA

"Stephens's rich research background, from behavioral decision theory to social marketing, is evident in the book’s structure. The chapters include many examples designed to generate class discussion. Some topics are a bit unusual (for instance a chapter on consumer vulnerability), but the book ultimately suggests that all decisions made on a consumer’s quality of life should involve an understanding of the consumer’s life situation, which can best be obtained by asking what they want. The text should contribute greatly to a vibrant classroom environment."

James W. Gentry, University of Nebraska-Lincoln, USA

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 205.00
US$ 172.29

Convert Currency

Shipping: US$ 2.64
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Other Popular Editions of the Same Title

9781138791732: Essentials of Consumer Behavior

Featured Edition

ISBN 10:  1138791733 ISBN 13:  9781138791732
Publisher: Routledge, 2016
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Stephens, Debra L.
ISBN 10: 1138791725 ISBN 13: 9781138791725
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Condition: New. Seller Inventory # 24757241-n

More information about this seller | Contact this seller

Buy New
US$ 172.29
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

2.

Stephens, Debra
Published by Routledge
ISBN 10: 1138791725 ISBN 13: 9781138791725
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description Routledge. Condition: BRAND NEW. BRAND NEW Softcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Seller Inventory # 2030200

More information about this seller | Contact this seller

Buy New
US$ 174.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Debra L. Stephens
Published by Taylor Fransis
ISBN 10: 1138791725 ISBN 13: 9781138791725
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Taylor Fransis. Condition: New. Brand New. Seller Inventory # 1138791725

More information about this seller | Contact this seller

Buy New
US$ 173.49
Convert Currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, Rates & Speeds

4.

Debra L. Stephens
Published by Taylor Francis Ltd, United Kingdom (2016)
ISBN 10: 1138791725 ISBN 13: 9781138791725
New Hardcover Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2016. Hardback. Condition: New. Language: English . Brand New Book. Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers. Seller Inventory # AAS9781138791725

More information about this seller | Contact this seller

Buy New
US$ 187.04
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Debra L. Stephens
Published by Taylor Francis Ltd, United Kingdom (2016)
ISBN 10: 1138791725 ISBN 13: 9781138791725
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2016. Hardback. Condition: New. Language: English . Brand New Book. Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers. Seller Inventory # AAS9781138791725

More information about this seller | Contact this seller

Buy New
US$ 198.24
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Debra L. Stephens
Published by Taylor Francis Ltd, United Kingdom (2016)
ISBN 10: 1138791725 ISBN 13: 9781138791725
New Hardcover Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2016. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers. Seller Inventory # BTE9781138791725

More information about this seller | Contact this seller

Buy New
US$ 198.68
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Stephens, Debra L.
ISBN 10: 1138791725 ISBN 13: 9781138791725
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2016. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # KS-9781138791725

More information about this seller | Contact this seller

Buy New
US$ 203.47
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Debra L. Stephens
ISBN 10: 1138791725 ISBN 13: 9781138791725
New Quantity Available: 3
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Condition: New. Seller Inventory # 95282527

More information about this seller | Contact this seller

Buy New
US$ 221.66
Convert Currency

Add to Basket

Shipping: US$ 7.29
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Stephens, Debra L.
Published by Routledge (2016)
ISBN 10: 1138791725 ISBN 13: 9781138791725
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2016. Hardcover. Condition: Brand New. 220 pages. 10.00x6.50x0.50 inches. In Stock. Seller Inventory # z-1138791725

More information about this seller | Contact this seller

Buy New
US$ 225.73
Convert Currency

Add to Basket

Shipping: US$ 9.94
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

STEPHENS, DEBRA L.
Published by Routledge (2016)
ISBN 10: 1138791725 ISBN 13: 9781138791725
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2016. Hardback. Condition: NEW. 9781138791725 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE01224366

More information about this seller | Contact this seller

Buy New
US$ 225.14
Convert Currency

Add to Basket

Shipping: US$ 10.60
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book