Routledge Handbook of Sports Marketing (Routledge International Handbooks)

5 avg rating
( 1 ratings by Goodreads )
 
9781138823518: Routledge Handbook of Sports Marketing (Routledge International Handbooks)
View all copies of this ISBN edition:
 
 

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.

Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections―brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development―and examines key topics such as:

  • consumer behaviour
  • marketing communications
  • strategic marketing
  • international marketing
  • experiential marketing
  • and marketing and digital media

Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

"synopsis" may belong to another edition of this title.

About the Author:

Simon Chadwick is Chair in Sport Business Strategy and Marketing at Coventry University Business School, where he is also the founder and Director of the Centre for the International Business of Sport. He also currently serves as Consultant Research Director for Qatar's Supreme Committee for Delivery and Legacy, the body charged with organising the 2022 FIFA World Cup. Simon's research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport. Having previously worked at the Universities of London, where he was the founding Director of the Birkbeck Sport Business Centre, and the University of Leeds, where he was Programme Director for the MA in Advertising and Marketing, Simon is the founder and Editor of Sport, Business and Management: An International Journal and a former Editor of the International Journal of Sports Marketing and Sponsorship. He also recently created and edits the highly regarded academic website The Scorecard.

Nicolas Chanavat is Senior Lecturer in Sport Marketing at the Université Paris-Saclay, France, where he has been Director of the first year of the Sport Management master’s degree programme since 2010. His PhD (University of Lyon I/Loughborough University) deals with multiple sponsorship effects in a mega sporting event context. Nicolas’s main research interests are focused on marketing of football and mega sporting events (sponsorship and ambush marketing, branding strategies and sport organisations marketing, fan consumption). He has published severals books and numerous academic articles in this field. Nicolas worked for the French soccer club, Association Sportive de Saint-Étienne (ASSE). He was also Assistant Director and Director of the volunteers programme at the FIFA France Confederation Cup in 2003 and trainer for the volunteer instructors at the 2006 Torino Winter Olympic Games. Nicolas is administrator of the French National Olympic Academy and Director of Research Grants for the French Centre for Olympic Studies. He is also marketing and strategic consultant for the museum of the Grand Stade of Olympic Lyonnais.

Michel Desbordes is Sports Marketing Professor at the University of Paris-Sud, France and Chief Editor of the International Journal of Sports Marketing and Sponsorship. As a Media Consultant, he is regularly consulted by BFM, France Télévisions, Europe 1, Le Monde and L’Équipe to discuss matters of sports business. He has also been Associate Professor at the University of Ottawa, Canada, and the Shanghai University of Sports, China. Michel has published 30 reference books in the field of sports marketing, as well as numerous academic articles.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 255.00
US$ 251.27

Convert currency

Shipping: US$ 2.64
Within U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

ISBN 10: 1138823511 ISBN 13: 9781138823518
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Condition: New. Seller Inventory # 24520785-n

More information about this seller | Contact this seller

Buy New
US$ 251.27
Convert currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

2.

Simon Chadwick, Nicolas Chanavat, Michel Desbordes
Published by T&F/Routledge
ISBN 10: 1138823511 ISBN 13: 9781138823518
New softcover Quantity Available: 3
International Edition
Seller:
MBN
(JAMAICA, NY, U.S.A.)
Rating
[?]

Book Description T&F/Routledge. softcover. Condition: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Seller Inventory # adhiya5527

More information about this seller | Contact this seller

Buy New
US$ 249.92
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds

3.

Simon Chadwick, Nicolas Chanavat, Michel Desbordes
Published by Routledge 2015-12-15 (2015)
ISBN 10: 1138823511 ISBN 13: 9781138823518
New Quantity Available: 5
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Routledge 2015-12-15, 2015. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 4-5 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-TNFPD-00115893

More information about this seller | Contact this seller

Buy New
US$ 235.00
Convert currency

Add to Basket

Shipping: US$ 39.50
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Published by Routledge (2015)
ISBN 10: 1138823511 ISBN 13: 9781138823518
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Routledge, 2015. Condition: New. book. Seller Inventory # M1138823511

More information about this seller | Contact this seller

Buy New
US$ 278.55
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

5.

CHADWICK, SIMON; CHANAVAT, NICOLAS; DESBORDES, MICHEL
Published by Routledge (2015)
ISBN 10: 1138823511 ISBN 13: 9781138823518
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2015. Hardback. Condition: NEW. 9781138823518 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0974641

More information about this seller | Contact this seller

Buy New
US$ 276.00
Convert currency

Add to Basket

Shipping: US$ 10.51
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Published by Taylor Francis Ltd, United Kingdom (2015)
ISBN 10: 1138823511 ISBN 13: 9781138823518
New Hardcover Quantity Available: 1
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2015. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as: * consumer behaviour * marketing communications * strategic marketing * international marketing * experiential marketing * and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge. Seller Inventory # BTE9781138823518

More information about this seller | Contact this seller

Buy New
US$ 293.74
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Chadwick, Simon (Editor)/ Chanavat, Nicolas (Editor)/ Desbordes, Michel (Editor)
Published by Routledge (2015)
ISBN 10: 1138823511 ISBN 13: 9781138823518
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2015. Hardcover. Condition: Brand New. 407 pages. 9.75x7.00x1.25 inches. In Stock. Seller Inventory # __1138823511

More information about this seller | Contact this seller

Buy New
US$ 296.14
Convert currency

Add to Basket

Shipping: US$ 9.88
From United Kingdom to U.S.A.
Destination, rates & speeds