In Comic Books Go to the Movies, Avi Santo illuminates the economic, industrial, representational and stylistic intersections between the US comic book and film industries. From The Dark Knight to Spider-Man Santo explores how the comic book wave has reshaped production processes, reception practices, and storytelling strategies, while also engendering new debates among producers and consumers over canon, continuity, representation and remediation within a converging transmedia environment. Each chapter in the book presents 3-4 mini case studies that help flesh out and build overarching chapter arguments. While chapters will synthesize existing scholarship on comic book films, chapters also rely upon industry trade press, promotional materials, fan forums, and textual analysis in order to construct original arguments that demonstrate to students the power of media criticism. Anchored by examples from popular comic book films, this very readable book will play well in classes focused on contemporary film genres, Hollywood’s industrial practices, adaptation, transmediation, authorship, and fan studies.
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Avi Santo is Associate Professor at Old Dominion University and Director of the Institute for the Humanities. He has published extensively on cross-media character licensing and franchising, both in the historical and contemporary context, including works on comic book character licensing. This work has appeared in leading journals in the field of media studies: Cinema Journal, Critical Studies in Media Communication, Journal of Consumer Culture, Popular Communication, and Television & New Media. He is the author of the forthcoming book Selling the Silver Bullet: The Lone Ranger as IP, 1933-2013 and co-editor of the forthcoming anthology Making Media Work: Cultures of Management in the Entertainment Industries.
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