Paul International Marketing Text and Cases

ISBN 13: 9781259001802

International Marketing Text and Cases

 
9781259001802: International Marketing Text and Cases
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The new edition of this text-book discusses comprehensively, the theories andpractices of international marketing. With several new chapters and new as well asupdated cases, it will help students of the subject in learning concepts as well as theirapplication. It will be very useful for the international mark eting course offered invarious business management programmes.

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