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This book is designed to discuss in a lucid and easy-to-understand manner, the theoryand practice of international business in the indian context. It provides an indepthcoverageof various aspects of the subject, with the help of numerous reallifeexamplesand cases, as well as ample facts and data. Along with this, a rich and userfriendly pedagogy makes it useful for the students of business management and otherdisciplines, where international business is taught as a course.
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