Lattimore Public Relations

ISBN 13: 9781259025693

Public Relations

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Coverage of global markets, new technologies, multiculturalism, and the latest, newsabout public relations in action make this dynamic text the cutting-edge choice for publicrelations courses. In a personal and jargon free style, this text presents and explains thefundamental tools of public relations practice, providing a multi-disciplinary understandingof the emerging trends within the field.

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Dan Lattimore,Elizabeth L. Toth,Otis Baskin,Suzette T. Heiman
Published by McGraw Hill Education (2012)
ISBN 10: 1259025691 ISBN 13: 9781259025693
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Book Description McGraw Hill Education, 2012. Softcover. Condition: New. 3rd edition. Coverage of global markets, new technologies, multiculturalism, and the latest, news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. TABLE OF CONTENTS: Part I: THE PROFESSION Chapter 1. The Nature of Public Relations Chapter 2. The History of Public Relations Chapter 3. A Theoretical Basis for Public Relations Chapter 4. Law and Ethics Part II: THE PROCESS Chapter 5. Research: Understanding Public Opinion Chapter 6. Strategic Planning for Public Relations Effectiveness Chapter 7. Action and Communication Chapter 8. Evaluating Public Relations Effectiveness Part III: THE PUBLICS Chapter 9. Media Relations Chapter 10. Employee Communication Chapter 11. Community Relations Chapter 12. Consumer Relations and Marketing Chapter 13. Investor Relations Part IV: THE PRACTICE Chapter 14. Public Affairs: Relations with Government Chapter 15. Public Relations in Nonprofit Organizations Chapter 16. Corporate Public Relations Chapter 17. Issues in Public Relations: Crisis Communication, Social Media, and Global Advances Printed Pages: 432. Seller Inventory # 70383

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Dan Lattimore,Elizabeth L. Toth,Otis Baskin,Suzette T. Heiman
Published by McGraw Hill Education (2012)
ISBN 10: 1259025691 ISBN 13: 9781259025693
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Book Description McGraw Hill Education, 2012. Softcover. Condition: New. 3rd edition. Coverage of global markets, new technologies, multiculturalism, and the latest, news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. TABLE OF CONTENTS: Part I: THE PROFESSION Chapter 1. The Nature of Public Relations Chapter 2. The History of Public Relations Chapter 3. A Theoretical Basis for Public Relations Chapter 4. Law and Ethics Part II: THE PROCESS Chapter 5. Research: Understanding Public Opinion Chapter 6. Strategic Planning for Public Relations Effectiveness Chapter 7. Action and Communication Chapter 8. Evaluating Public Relations Effectiveness Part III: THE PUBLICS Chapter 9. Media Relations Chapter 10. Employee Communication Chapter 11. Community Relations Chapter 12. Consumer Relations and Marketing Chapter 13. Investor Relations Part IV: THE PRACTICE Chapter 14. Public Affairs: Relations with Government Chapter 15. Public Relations in Nonprofit Organizations Chapter 16. Corporate Public Relations Chapter 17. Issues in Public Relations: Crisis Communication, Social Media, and Global Advances Printed Pages: 432. Seller Inventory # 70383

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Lattimore
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Book Description Mc Graw Hill India. Condition: New. New, International Edition.Softcover. , Contents are same as US Edition, Black and White print, Fast Delivery , 100 % money back if any problem with product and services. Seller Inventory # MAX4242

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Lattimore
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Book Description Mc Graw Hill India, 2012. Condition: New. Dust Jacket Condition: no dj. This book is Indian reprint Edition, printed in black and white pages, contents are same as US Edition books, Fast Delivery through DHL/FedEx Express with tracking nos. Seller Inventory # PR 9781259025693

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Book Description Mc Graw Hill India, 2012. Paperback. Condition: New. Dust Jacket Condition: no dj. This book is International Edition, printed in black and white pages, with different book cover and ISBN, but Contents are same as US Edition Book. Fast Delivery through DHL and FedEx Express with tracking no. Seller Inventory # AC 9781259025693

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Lattimore
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Book Description Mc Graw Hill India. softcover. Condition: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Seller Inventory # adhiya13676

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