The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

 
9781259027680: The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
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Rounding out his Steve Jobs/Apple trilogy, Carmine Gallo reveals the iconic brand?s five steps of service that all customer-facing employees follow to engage customers in a retail setting: Approach, Probe, Present, Listen, End with a fond farewell.
The Apple Experience is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple?s retail space, and extensive research into the company?s training programs

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About the Author:

Carmine Gallo (Pleasanton, CA) is a communications consultant for some of the world?s top brands. In addition to his Wall Street Journal bestselling books on Steve Jobs/Apple, he is the author of The Power of foursquare.

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Carmine Gallo
Published by McGraw Hill Education (2012)
ISBN 10: 1259027686 ISBN 13: 9781259027680
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Book Description McGraw Hill Education, 2012. Softcover. Condition: New. First edition. TABLE OF CONTENTS: Table of Contents Part I: Inspiring Your Internal Customer 1 Dream Bigger 2 Hire for Smiles 3 Cultivate Fearless Employees 4 Build Trust 5 Foster a Feedback Loop 6 Develop Multitaskers 7 Empower Your Employees Part II: Serving Your External Customer 8 Follow Apple`s Five Steps of Service 9 Reset Your Customer`s Internal Clock 10 Sell the Benefit 11 Unleash Your Customer`s Inner Genius 12 Create Wow Moments 13 Rehearse the Script 14 Deliver a Consistent Experience Part III: Setting the Stage 15 Eliminate the Clutter 16 Pay Attention to Design Details 17 Design Multisensory Experiences Conclusion: The Soul of Apple Notes Index Printed Pages: 256. Seller Inventory # 69026

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Carmine Gallo
Published by McGraw Hill Education (2012)
ISBN 10: 1259027686 ISBN 13: 9781259027680
New Softcover First Edition Quantity Available: > 20
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Book Description McGraw Hill Education, 2012. Softcover. Condition: New. First edition. TABLE OF CONTENTS: Table of Contents Part I: Inspiring Your Internal Customer 1 Dream Bigger 2 Hire for Smiles 3 Cultivate Fearless Employees 4 Build Trust 5 Foster a Feedback Loop 6 Develop Multitaskers 7 Empower Your Employees Part II: Serving Your External Customer 8 Follow Apple`s Five Steps of Service 9 Reset Your Customer`s Internal Clock 10 Sell the Benefit 11 Unleash Your Customer`s Inner Genius 12 Create Wow Moments 13 Rehearse the Script 14 Deliver a Consistent Experience Part III: Setting the Stage 15 Eliminate the Clutter 16 Pay Attention to Design Details 17 Design Multisensory Experiences Conclusion: The Soul of Apple Notes Index Printed Pages: 256. Seller Inventory # 69026

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