George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.
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Book Description McGraw-Hill/Irwin, 2014. Soft cover. Book Condition: New. This auction is for International Edition Paperback textbook. It has different Isbn # & cover image to the US edition. Occasionally, International Edition has minor difference on exercises & problem solve section. Our books might be shipped from multiple locations such as Malaysia, Thailand, or Singapore. Before making your purchase, please read carefully to make sure this is the correct book you need. If you have any question, please use the "Ask bookseller a question" link to contact us and our customer service team will revert back in 48 hrs. Thank you very much. Bookseller Inventory # 000387
Book Description Hardcover. Book Condition: New. 10th. Hardcover. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 1.814. Bookseller Inventory # 9781259282539
Book Description Hardcover. Book Condition: New. 10th. Hardcover. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 1.814. Bookseller Inventory # 9781259282539
Book Description Irwin Professional Pub, 2014. Hardcover. Book Condition: Brand New. 10 har/psc edition. 11.30x8.90x1.70 inches. In Stock. Bookseller Inventory # zk1259282538