LearnSmart Standalone Access Card for Marketing The Core

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9781259305498: LearnSmart Standalone Access Card for Marketing The Core
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Note: This is a LearnSmart Standalone Access Card and does not work with McGraw Hill Connect.

For McGraw Hill Connect Access card buy the ISBN-13: 978-1259302411 ISBN-10: 1259302415 : CONNECT ACCESS CARD FOR MARKETING 6th Edition

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About the Author:

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, M.B.A., and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.

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