Lesikars Business Communication Connecting in a Digital World 13e

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9781259313974: Lesikars Business Communication Connecting in a Digital World 13e
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This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

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Lentz, Kathryn Rentz & Paula
Published by McGraw Hill Education
ISBN 10: 1259313972 ISBN 13: 9781259313974
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Kathryn Rentz & Paula Lentz
Published by McGraw Hill Education (2014)
ISBN 10: 1259313972 ISBN 13: 9781259313974
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