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Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences. The text uses an engaging writing style to present the concept of theory and helps students become insightful critical thinkers. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective. It provides tools that make assessment easier, learning more engaging, and studying more efficient. For instance, Connect contains SmartBook, the first and only adaptive reading experience available for the higher education market. Powered by the intelligent and adaptive LearnSmart engine, SmartBook facilitates the reading process by identifying what content a student knows and doesn’t know. As a student reads Introducing Communication Theory, the material continuously adapts to ensure that he or she is focused on the content most crucial to closing specific knowledge gaps.
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About the Author:
Lynn H. Turner teaches in the College of Communication at Marquette University. She received her Ph.D. from Northwestern University in 1989. She is the author of several journal articles, books, and book chapters focused on communication studies. She is the recipient of the Marquette University College of Communication Research Award (1998), the Organization for the Study of Communication, Language, and Gender’s Outstanding Book Award (1997) and Outstanding Article Award (2000). She is guest editor (with Richard West) for a special issue of the Journal of Family Communication and she serves on the editorial board of several communication journals. She is the Vice-President of Central States Communication Association and Past-President of the Family Division of the National Communication Association. Her current research interests include family communication, gendered communication, and communication and relationships.
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- PublisherMcGraw-Hill Education
- Publication date2014
- ISBN 10 1259321614
- ISBN 13 9781259321610
- BindingPrinted Access Code
- Edition number5
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