Strategic Management of Technological Innovation (Irwin Management)

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9781259539060: Strategic Management of Technological Innovation (Irwin Management)

Analyze. Formulate. Implement.

Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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About the Author:

Melissa A. Schilling professore di Management alla Stern School of Business presso la New York University.

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Book Description McGraw-Hill Education - Europe, United States, 2016. Paperback. Book Condition: New. 5th edition. Language: English . Brand New Book. Analyze. Formulate. Implement. Melissa Schilling s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. Bookseller Inventory # AA39781259539060

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