One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

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9781259589676: One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
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With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger!

Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.

One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.

 

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About the Author:

Stephen Key, founder of the coaching business inventRight, has successfully licensed more than 20 simple ideas in fields as diverse as the toy, beverage, athletic, music, and drug industries. Collectively, his creations have sold more than half a billion units and generated billions of dollars of revenue. Along the way, they have enabled him to design the Licensing Lifestyle of his dreams, which includes living in Lake Tahoe and traveling around the world for months at a time with his family, all while managing his business affairs merely with an iPhone. His course has attracted more than ten thousand students around the world whom he teaches to do the same.

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9780071756150: One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

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Book Description McGraw-Hill Education - Europe, United States, 2015. Hardback. Condition: New. 2nd edition. Language: English . Brand New Book. With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions - without lifting a finger! Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world. One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author s strategies. Seller Inventory # AA39781259589676

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