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This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal–agent problems, raising rivals’ costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
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Born in France and educated in France and Switzerland, Ferd held an M.S. degree from the Sorbonne and an Sc.D. degree in theoretical mechanics from the University of Geneva. He came to the United States after serving in the French army during the early part of World War II and had taught for four years at Williams College in the Williams-MIT joint arts and engineering program. Following his service at Williams College, Ferd joined the faculty of Lehigh University where he taught for thirty-seven years. He held several positions, including the University Distinguished Professors Chair and Chairman of the Mechanical Engineering and Mechanics Department, and in 1995 Ferd was awarded an honorary Doctor of Engineering degree by Lehigh University.
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Book Description McGraw-Hill Education, 2015. Hardcover. Condition: New. Never used!. Seller Inventory # P111259679403
Book Description McGraw-Hill Education, 2015. Hardcover. Condition: New. Brand New!. Seller Inventory # VIB1259679403