Items related to Connect 1-Semester Access Card for Marketing
McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:
· SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.· Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.· Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.· The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.
Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html
· SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.· Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.· Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.· The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.
Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html
"synopsis" may belong to another edition of this title.
About the Author:
Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, and financial aspects of marketing. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.
"About this title" may belong to another edition of this title.
- PublisherMcGraw Hill
- Publication date2016
- ISBN 10 1259737969
- ISBN 13 9781259737961
- BindingPrinted Access Code
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Book Description Printed Access Code. Condition: New. 13th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001948384N
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