Ross, Essentials of Corporate Finance, 10e, focuses on what undergraduate students with widely varying backgrounds and interests need to carry away from a core course in business or corporate finance. The goal is to convey the most important concepts and principles at a level that is approachable for the widest possible audience. To achieve this goal, subjects are distilled down to its bare essentials (hence, the name of this book), while retaining a decidedly modern approach to finance. Also, understanding the "why" is just as important, if not more so, than understanding the "how" - especially in an introductory course.
Readability and pedagogy are key. Essentials is written in a relaxed, conversational style that invites the students to join in the learning process rather than being a passive information absorber. Essentials downplays purely theoretical issues and minimizes the use of extensive and elaborate calculations to illustrate points that are either intuitively obvious or of limited practical use.
There are three basic themes visible throughout Essentials: emphasis on intuition/commonsense, a unified valuation approach, and a managerial focus.
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STEPHEN A. ROSS Sloan School of Management, Massachusetts Institute of Technology
Stephen A. Ross was the Franco Modigliani Professor of Finance and Economics at the Sloan School of Management, Massachusetts Institute of Technology. One of the most widely published authors in finance and economics, Professor Ross was widely recognized for his work in developing the Arbitrage Pricing Theory and his substantial contributions to the discipline through his research in signaling, agency theory, option pricing, and the theory of the term structure of interest rates, among other topics. A past president of the American Finance Association, he also served as an associate editor of several academic and practitioner journals. He was a trustee of CalTech. He died suddenly in March of 2017.
Randolph W.Westerfield is Dean Emeritus of the University of Southern California's Marshall School of Business and is the Charles B. Thornton Professor of Finance. He came to USC from the Wharton School, University of Pennsylvania, where he was the chairman of the finance department and a member of the finance faculty for 20 years.
Bradford D. Jordan is Professor of Finance and holder of the Richard W. and Janis H. Furst Endowed Chair in Finance at the University of Kentucky. He has a longstanding interest in both applied and theoretical issues in corporate finance and has extensive experience teaching all levels of corporate finance and financial management policy.
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