Activities and Study Guide for Burrow/Fowler's Marketing, 4th

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9781285062846: Activities and Study Guide for Burrow/Fowler's Marketing, 4th

The Activities and Study Guide offers additional quizzing and applications for each chapter to help students master the concepts presented.

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About the Author:

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

Aubrey R. Fowler III, PhD, has a background in marketing, advertising, and consumer culture research. He is currently the department head of Marketing & International Business at Valdosta State University's Langdale College of Business Administration. He also works with a number of regional advertising agencies in an effort to improve student education and career advancement. Dr. Fowler holds two degrees in English from Youngstown State University in Ohio, an MBA from the University of Southern Mississippi, and a PhD from the University of Nebraska-Lincoln.

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Aubrey Fowler, James Burrow
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ISBN 10: 1285062841 ISBN 13: 9781285062846
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Book Description Cengage Learning, Inc, United States, 2015. Paperback. Book Condition: New. 4th edition. Language: English . Brand New Book. The Activities and Study Guide offers additional quizzing and applications for each chapter to help students master the concepts presented. Bookseller Inventory # BZV9781285062846

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Book Description South-Western Educational Pub. PAPERBACK. Book Condition: New. 1285062841 BRAND NEW W/FAST SHIPPING! This item is: Activities and Study Guide for Burrow/Fowler's Marketing, 4th, 4th Ed., by James L. Burrow Aubrey R. Fowler III; FORMAT: Bound Book; ISBN: 9781285062846. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO Addresses or outside the continental U.S. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # C9781285062846

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