CourseMate with Career Transitions 2.0 Printed Access Card for Pride/Ferrell's Marketing 2014, 17th

 
9781285077826: CourseMate with Career Transitions 2.0 Printed Access Card for Pride/Ferrell's Marketing 2014, 17th
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CourseMate: Engaging. Trackable. Affordable. Interested in a simple way to complement your text and course content with study and practice materials? Cengage Learning's Marketing CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Watch student comprehension soar as your class works with the printed textbook and the textbook-specific website. Marketing CourseMate goes beyond the book to deliver what you need! Engagement Tracker: How do you assess your students' engagement in your course? How do you know your students have read the material or viewed the resources you've assigned? How can you tell if your students are struggling with a concept? With CourseMate, you can use the included Engagement Tracker to assess student preparation and engagement. Use the tracking tools to see progress for the class as a whole or for individual students. Identify students at risk early in the course. Uncover which concepts are most difficult for your class. Monitor time on task. Keep your students engaged. Interactive Teaching and Learning Tools: CourseMate includes interactive teaching and learning tools: quizzes, flashcards, videos, interactive decision-making scenarios, and more. These assets enable students to review for tests, prepare for class, and address their varied learning styles. Interactive eBook: In addition to interactive teaching and learning tools, CourseMate includes an interactive eBook. Students can take notes, highlight, search, and interact with embedded media specific to their book. Use it as a supplement to the printed text, or as a substitute--the choice is your students' with CourseMate. Learn more at http://www.cengage.com/coursemate.

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About the Author:

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is the co-author of Cengage Learning's Business MindTap and Foundations of Business text, market leaders. Dr. Pride has taught principles of marketing and other marketing courses for more than 40 years at both the undergraduate and graduate levels. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

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William M. Pride; Ferrell
Published by Cengage Learning (2013)
ISBN 10: 1285077822 ISBN 13: 9781285077826
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