Creative Strategy in Advertising

3.87 avg rating
( 52 ratings by Goodreads )
 
9781285080277: Creative Strategy in Advertising
View all copies of this ISBN edition:
 
 

CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

"synopsis" may belong to another edition of this title.

About the Author:

A. Jerome Jewler is a distinguished professor emeritus in the school of Journalism and Mass Communications, University of South Carolina, Columbia. He is a graduate of the University of Maryland with a BS in Journalism and an MA in American Civilization. He received the 2000 Distinguished Advertising Educator Award presented by the American Advertising Federation. Bonnie L. Drewniany is sequence chair for Advertising and Public Relations as well as an associate professor in the College of Journalism and Mass Communications, University of South Carolina, Columbia. She has an MBA from Rutgers University with a concentration in marketing, and a BS from Syracuse University, with a concentration in Mass Communications.

Review:

1. Creativity: Unexpected but Relevant Selling Messages. 2. Branding: Identity and Image Strategy. 3. Uncovering Insights: The Basis for Effective Creative Work. 4. Inclusion: Targeting an Ever-Changing Marketplace. 5. Strategy: A Road Map for the Creative Team. 6. Ideas: The Currency of the 21st Century. 7. Words on Paper: Connecting To Consumers' Hearts and Minds. 8. Layouts: Designing To Communicate. 9. Radio: Can You See What I'm Saying? 10. Television: The Power of Sight, Sound, and Motion. 11. Direct Marketing: The Convenience of Shopping at Home. 12. Social Media: The Ultimate in Word-Of-Mouth Advertising. 13. Integrated Marketing Communications: Building Strong Relationships Between the Brand and the Consumer. 14. The Law and Creativity: Making Sure Your Great Idea Is a Good Idea. Appendix 1: How to Pitch Your Idea. Appendix 2: Assignments.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 96.40
US$ 102.24

Convert Currency

Shipping: US$ 2.64
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Jewler, A. (university Of South Carolina, Columbia);drewniany, Bonnie
ISBN 10: 1285080270 ISBN 13: 9781285080277
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Condition: New. Seller Inventory # 18619282-n

More information about this seller | Contact this seller

Buy New
US$ 102.24
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

A.Jerome Jewler and Bonnie Drewniany
ISBN 10: 1285080270 ISBN 13: 9781285080277
New Quantity Available: 1
International Edition
Seller:
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Condition: Brand New. Brand New, 11 edition, , , softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Seller Inventory # 5288N

More information about this seller | Contact this seller

Buy New
US$ 94.89
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds

3.

A. Jerome Jewler
Published by Cengage Learning, Inc (2013)
ISBN 10: 1285080270 ISBN 13: 9781285080277
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Cengage Learning, Inc, 2013. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # CN-9781285080277

More information about this seller | Contact this seller

Buy New
US$ 96.75
Convert Currency

Add to Basket

Shipping: US$ 12.12
From United Kingdom to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

A. Jerome Jewler, Bonnie Drewniany
Published by Cengage Learning, Inc, United States (2013)
ISBN 10: 1285080270 ISBN 13: 9781285080277
New Paperback Quantity Available: 1
International Edition
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Cengage Learning, Inc, United States, 2013. Paperback. Condition: New. 11th edition. Language: English . Brand New Book. CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. Seller Inventory # AAQ9781285080277

More information about this seller | Contact this seller

Buy New
US$ 111.40
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

A. Jewler (author), Bonnie Drewniany (author)
Published by Cengage Learning 2013-01-01, Australia (2013)
ISBN 10: 1285080270 ISBN 13: 9781285080277
New paperback Quantity Available: 5
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Cengage Learning 2013-01-01, Australia, 2013. paperback. Condition: New. Seller Inventory # 9781285080277

More information about this seller | Contact this seller

Buy New
US$ 105.71
Convert Currency

Add to Basket

Shipping: US$ 8.08
From United Kingdom to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

A. Jerome Jewler, Bonnie Drewniany
Published by Cengage Learning, Inc, United States (2013)
ISBN 10: 1285080270 ISBN 13: 9781285080277
New Paperback Quantity Available: 1
International Edition
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Cengage Learning, Inc, United States, 2013. Paperback. Condition: New. 11th edition. Language: English . Brand New Book. CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. Seller Inventory # AAQ9781285080277

More information about this seller | Contact this seller

Buy New
US$ 114.56
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Bonnie L. Drewniany; A. Jerome Jewler
Published by Wadsworth Publishing Co Inc (2013)
ISBN 10: 1285080270 ISBN 13: 9781285080277
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Wadsworth Publishing Co Inc, 2013. Condition: New. book. Seller Inventory # M1285080270

More information about this seller | Contact this seller

Buy New
US$ 513.50
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds