Graphic Design Solutions, International Edition

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9781285085180: Graphic Design Solutions, International Edition
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Graphic Design Solutions is the most comprehensive, how-to reference on graphic design and typography. Covering print and interactive media, this book examines conceiving, visualizing and composing solutions to design problems, such as branding, logos, web design, posters, book covers, advertising, and more. Excellent illustrations of historical, modern and contemporary design are integrated throughout. The Fifth Edition includes expanded and updated coverage of screen media, including mobile, tablet, desktop web, and motion as well as new interviews, showcases, and case studies; new diagrams and illustrations; a broader investigation of creativity and concept generation; visualization and color; and an updated timeline. Accompanying this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools. Additional online-only chapters--Chapters 14 through 16--are available in PDF format on the student and instructor resource sites for this title, accessed via CengageBrain.com; search for this book, then click on the "Free Materials" tab.

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About the Author:

Robin Landa is a Distinguished Professor in the Michael Graves College, Kean University. She has written over twenty books about graphic design, advertising design, branding, creativity, and drawing -- including Graphic Design Solutions, 6th Edition, Advertising By Design, 3rd Edition, and Nimble: Thinking Creatively In The Digital Age, which received an outstanding review in Communication Arts. She has won numerous awards for her design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. She received the 2015 Human Rights Educator award, 2013 Kean Teacher of the Year, and the Carnegie Foundation lists her among the great teachers of our time. Robin was the sole judge of the 2014 HOW Logo Competition and is a favorite speaker at the HOW Design conferences.Crack The Spine published Robin's short story, "Bottled Up." Recently, Robin presented on the subject of personal branding at Columbia University and HOW Design magazine has published many of her articles. She is a Chair on the governance board of Design Incubation, a design research and practice organization. Visit her online at www.robinlandabooks.com .

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Introduction. Historical Timeline. Part 1: FUNDAMENTALS OF GRAPHIC DESIGN. 1. Introduction: The Graphic Design Profession. 2. Graphic Design: The Basics. 3. Typography. 4. The Graphic Design Process. 5. Creativity & Concept Generation. 6. Visualization and Color. 7. Composition. 8. Proportional Systems and The Grid. Part II: APPLICATIONS. 9. Posters. 10. Book Cover Design. 11. Branding & Visual Identity. 12. Advertising. 13. Interactive Design & Motion Graphics. 14. Corporate Communication: Brochures, Annual Reports, and More. 15. Package Design. Part III: THE PROFESSION AND CAREERS (Available online only). 16. The Portfolio and Job Search.

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Book Description Cengage Learning, Inc, United States, 2013. Paperback. Condition: New. 5th edition. Language: English . Brand New Book. This best-selling text remains the most comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of historical, modern, and contemporary design and of their interaction throughout. Seller Inventory # AAQ9781285085180

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Book Description Cengage Learning, Inc, United States, 2013. Paperback. Condition: New. 5th edition. Language: English . Brand New Book. This best-selling text remains the most comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of historical, modern, and contemporary design and of their interaction throughout. Seller Inventory # AAQ9781285085180

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