MKTG 7 (with CourseMate with Career Transitions Printed Access Card) (New, Engaging Titles from 4LTR Press)

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9781285091860: MKTG 7 (with CourseMate with Career Transitions Printed Access Card) (New, Engaging Titles from 4LTR Press)

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.

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About the Author:

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

Review:

PART I. THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. PART II. ANALYZING MARKET OPPORTUNITIES. 6. onsumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. PART III. PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. PART IV. DISTRIBUTION DECISIONS. 13. Supply Chain Management. 14. Marketing Channels and Retailing. PART V. PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Communications. 16. Advertising, Public Relations, and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. PART VI. PRICING DECISIONS. 19. Pricing Concepts. 20. Setting the Right Price.

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Book Description Cengage Learning, Inc, United States, 2013. Mixed media product. Book Condition: New. 7th Revised edition. Language: English . Brand New Book. Created through a student-tested, faculty-approved review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today s learners. Bookseller Inventory # LIO9781285091860

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Book Description Cengage Learning, Inc, United States, 2013. Mixed media product. Book Condition: New. 7th Revised edition. Language: English . Brand New Book. Created through a student-tested, faculty-approved review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today s learners. Bookseller Inventory # LIO9781285091860

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