Free upgrade to UPS or Priority / BRAND NEW / [clean wrapped, well protected] [Authentic edition exactly the same as the Official Listing] / Genuine US Bookstore! Get your book in perfect condition! We also ship international!
"synopsis" may belong to another edition of this title.
O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as chair of the Colorado State University Marketing Department. He has also been on the faculties of University of Memphis, Texas A&M University, and Illinois State University. He received his Ph.D. in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He is the Academy of Marketing Science's Vice President of Publications. He currently serves as Marketing Ethics and Social Issues Section Editor of the JOURNAL OF MICROMARKETING. Dr. Ferrell is the co-author of 18 books and approximately 75 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY MARKETING, as well as other journals. William M. Pride is professor of marketing, Mays Business School at Texas A&M University. He received his PhD from Louisiana State University. He is the author of Cengage Learning's Marketing, 15th edition, and a market leader. Dr. Pride's research interests are in advertising, promotion, and distribution channels. Dr. Pride's research articles have appeared in major journals in the fields of advertising and marketing, such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Association of Collegiate Marketing Educators, Society for Marketing Advances, and the Marketing Management Association. Dr. Pride has taught principles of marketing and other marketing courses for more than 30 years at both the undergraduate and graduate levels.
"About this title" may belong to another edition of this title.
Book Description South-Western Educational Publishing, U.S.A., 2013. Soft Cover. Book Condition: New. 1285092600 New. May have slight shelfwear from storage. Marketing 15th Edition By William M. Pride (Author), O.C. Ferrell (Author), G. Tomas M. Hult (Author) Product Details Paperback Publisher: Cengage Learning Language: English ISBN-10: 1285092600 ISBN-13: Product Dimensions: 10.9 x 8.6 x 1.2 inches. Bookseller Inventory # Z1285092600ZN
Book Description South-Western Educational Publishing, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # M1285092600
Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABECB*CENG INT*78
Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-80949
Book Description Thomson Learning. Book Condition: New. Bookseller Inventory # 96464225
Book Description Softcover. Book Condition: New. International Edition BRAND NEW / [17th Edition] / FREE UPGRADE to FedEx, UPS or Priority Mail / receive your book within 1-4 business days! / [clean wrapped, well protected] [Authentic edition exactly the same as the Official Listing] [ships within 1 business day] / Free tracking number / Genuine US Bookstore! Get your book in perfect condition! We also ship international via FedEx, UPS, or USPS Express!. Bookseller Inventory # 755020170920235336
Book Description Book Condition: New. This is an Int'l Edition. Please note: We do not ship to PO Boxes, please provide us with your complete delivery address. Bookseller Inventory # DZBWCBSOO-7962