Small Business: An Entrepreneur's Business Plan - Softcover

Hiduke, Gail; Ryan, J. D.

Softcover

ISBN 10: 1285169956 ISBN 13: 9781285169958

Publisher: Cengage Learning, 2013

Synopsis

Begin your small business success today as you transform your business idea into a powerful, functional business plan with Hiduke/Ryan's SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 9E. This indispensable guide to small business takes a practical action-step approach to help you sharpen your business talents and focus your business ownership dreams. You learn to identify business opportunities, market needs, and target customers as you develop an actual working business plan from the ground up. Timely business tools and ongoing links to the latest small business information available on the Internet keep the information you're using focused on the future. Throughout the book, you gain firsthand glimpses into the challenges and successes that other passionate entrepreneurs face. Whether you plan to build your own business, pursue a franchise, or purchase an existing business, in SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 9E, you'll find the timely advice, powerful skills, and effective plans you need for success. Make the grade with CourseMate + LivePlan! This interactive website helps you make the most of your study time by accessing everything you need to succeed in one convenient place. This version of CourseMate includes LivePlan from Palo Alto Software; a proven web-based business plan software that allows you to produce a professional-grade business plan through software used by real entrepreneurs. MANAGEMENT CourseMate also provides an interactive eBook, dynamic flashcards, interactive quizzes, videos, games, and more to help you master today's management concepts.

About this title

About the Author:

Gail Hiduke, a professor at Saddleback College, has taught for more than 20 years at a variety of two-year and four-year institutions. Professor Hiduke earned her MBA and BS, both with a minor in marketing, from Purdue University. Well recognized for her experience in corporate and government consulting, marketing, and training, Professor Hiduke brings an abundance of personal entrepreneurial experience to her teaching and writings, including this insightful text.

Joseph Ryan, Professor Emeritus at Irvine Valley College, has more than 20 years of corporate experience in marketing with large organizations. He has taught real estate, business, and small business management for more than 25 years. Today he remains active in the field as a recognized real estate investor and successful entrepreneur, bringing this wealth of experience to the latest edition of this practical, powerful text.

Review:

1. Your Great Adventure. 2. Spotting Trends and Opportunities. 3. Opportunity Selection. 4. Profiling Your Target Customer. 5. Reading and Beating the Competition. 6. Location and Distribution. 7. Marketing Promotions Overview. 8. Start-Up Concerns and Financial Projections. 9. Shaking the Money Tree. 10. Legal Concerns. 11. Build, Maintain, and Thrive with a Winning Team. 13. Buying a Business. 14. Investigating Franchising. 15. Pull Your Plan Together. Appendix A: Fast-Start Business Plan. Appendix B: Annie's Business Plan Proposal. Appendix : Forms, Forms, Forms. Index.

About this edition

• Publisher: Cengage Learning
• Publication date: 2013
• ISBN 10: 1285169956
• ISBN 13: 9781285169958
• Binding: Paperback
• Number of pages: 503