Foundations of Marketing

4.2 avg rating
( 5 ratings by Goodreads )
 
9781285429779: Foundations of Marketing

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

"synopsis" may belong to another edition of this title.

About the Author:

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels. His research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O.C. Ferrell (Ph.D., Louisiana State University) is the James T. Pursell Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading author in marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, and The Academy of Management Executive, as well as other journals. Business Ethics: Ethical Decision Making and Cases, co-authored with John Fraedrich and Linda Ferrell, is one of today's leading business ethics texts. Dr. Ferrell has served as an expert witness on marketing issues for numerous legal cases, has been quoted in leading business publications, such as USA Today and Wall Street Journal, and has appeared on The Today Show to discuss marketing issues.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 202.95
US$ 74.50

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

O. C. Ferrell, William M. Pride
Published by Cengage Learning, Inc, United States (2014)
ISBN 10: 128542977X ISBN 13: 9781285429779
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Cengage Learning, Inc, United States, 2014. Paperback. Book Condition: New. 6th edition. Language: English . Brand New Book. Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success. Bookseller Inventory # AAQ9781285429779

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 74.50
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

O. C. Ferrell, William M. Pride
Published by Cengage Learning, Inc, United States (2014)
ISBN 10: 128542977X ISBN 13: 9781285429779
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Cengage Learning, Inc, United States, 2014. Paperback. Book Condition: New. 6th Revised edition. Language: English . Brand New Book. Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success. Bookseller Inventory # AAQ9781285429779

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 74.64
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

O. C. Ferrell
Published by South-Western College Publishing
ISBN 10: 128542977X ISBN 13: 9781285429779
New Paperback Quantity Available: 1
Seller
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description South-Western College Publishing. Paperback. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9781285429779

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 66.93
Convert Currency

Add to Basket

Shipping: US$ 8.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Pride, William M./ Ferrell, O. C.
Published by Cengage Learning (2014)
ISBN 10: 128542977X ISBN 13: 9781285429779
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Cengage Learning, 2014. Paperback. Book Condition: Brand New. 6th edition. 512 pages. 10.50x8.25x1.00 inches. In Stock. Bookseller Inventory # __128542977X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 77.73
Convert Currency

Add to Basket

Shipping: US$ 7.74
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

O. C. Ferrell
Published by Cengage Learning, Inc (2014)
ISBN 10: 128542977X ISBN 13: 9781285429779
New Quantity Available: > 20
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Cengage Learning, Inc, 2014. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CN-9781285429779

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 81.54
Convert Currency

Add to Basket

Shipping: US$ 11.61
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Pride, William M.; Ferrell, O. C.
Published by Cengage Learning
ISBN 10: 128542977X ISBN 13: 9781285429779
New PAPERBACK Quantity Available: 2
Seller
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)
Rating
[?]

Book Description Cengage Learning. PAPERBACK. Book Condition: New. 128542977X New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z128542977XZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 114.51
Convert Currency

Add to Basket

Shipping: US$ 3.89
Within U.S.A.
Destination, Rates & Speeds

7.

William M. Pride; O. C. Ferrell
ISBN 10: 128542977X ISBN 13: 9781285429779
New Quantity Available: 2
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97812854297790000000

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 145.00
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

O. C. Ferrell, William M. Pride
Published by Cengage Learning, Inc, United States (2014)
ISBN 10: 128542977X ISBN 13: 9781285429779
New Paperback Quantity Available: 1
Seller
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Cengage Learning, Inc, United States, 2014. Paperback. Book Condition: New. 6th edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success. Bookseller Inventory # BZV9781285429779

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 189.97
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Pride, William M.; Ferrell, O. C.
Published by South-Western College/West (2014)
ISBN 10: 128542977X ISBN 13: 9781285429779
New Paperback Quantity Available: 3
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description South-Western College/West, 2014. Paperback. Book Condition: New. Bookseller Inventory # INGM9781285429779

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 223.07
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds