Customer Experience in Modern Marketing

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9781291057461: Customer Experience in Modern Marketing

Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to develop and create a lasting experience for your customers

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Many companies and individuals stiil today do not appreciate how an experience journey can be developed through co-creation.A good customer experience makes you want to come back, it is a memorable experience, it creates loyalty and brand values.Wittness a recent US Air Carrier, who sadly allowed the experience to go the wrong way, It was world news and damaged their reputation

Review:

  • A real eye opener, Francis Tucker FCIM
  • An amazing book, the best, Mary Jane Thomspon
  • It has changed our practices, Director TelCom
  • Full of ideas and well referenced, Professor of Marketing, Nottingham, UK

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Book Description lulu.com. Paperback. Book Condition: New. 170 pages. Dimensions: 11.5in. x 8.2in. x 0.8in.Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to develop and create a lasting experience for your customers This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9781291057461

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