Market-Based Management: Pearson New International Edition

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9781292020396: Market-Based Management: Pearson New International Edition

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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Roger Best
Published by Pearson Education Limited, United Kingdom (2013)
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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. 6th edition. Language: English . Brand New Book. For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing. Bookseller Inventory # AAK9781292020396

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Roger Best
Published by Pearson Education Limited, United Kingdom (2013)
ISBN 10: 1292020393 ISBN 13: 9781292020396
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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. 6th edition. Language: English . Brand New Book. For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing. Bookseller Inventory # AAK9781292020396

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Book Description U.S.A.: Pearson Education Limited, 2013. Soft cover. Book Condition: New. Dust Jacket Condition: New. International Edition. New, International Edition 8th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 1292020393

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Book Description Paperback. Book Condition: New. Not Signed; For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and p. book. Bookseller Inventory # ria9781292020396_rkm

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Book Description 2013. Book Condition: New. For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 512 pages. 0.950 Pearson new international ed of 6th revised ed. Bookseller Inventory # 9781292020396

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