Basic Marketing Research Pearson New International Edition

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9781292020488: Basic Marketing Research Pearson New International Edition
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Condition: New. 4th edition. Language: English . Brand New Book. For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. Seller Inventory # AAK9781292020488

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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Condition: New. 4th edition. Language: English . Brand New Book. For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. Seller Inventory # AAK9781292020488

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Book Description Pearson, 2013. Condition: New. 2013. International ed of 4th revised ed. Paperback. For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. Num Pages: 676 pages, Illustrations (colour). BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 273 x 214 x 22. Weight in Grams: 1290. . . . . . . Seller Inventory # V9781292020488

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Book Description Pearson. Condition: New. 2013. International ed of 4th revised ed. Paperback. For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. Num Pages: 676 pages, Illustrations (colour). BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 273 x 214 x 22. Weight in Grams: 1290. . . . . . Books ship from the US and Ireland. Seller Inventory # V9781292020488

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