Business in Action

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9781292022284: Business in Action
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&>An introduction to business text can be complete without being complex and overwhelming–and this text proves it!

 

Business in Action is uniquely positioned to help today’s readers become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.


This new sixth edition takes efficiency and student-friendly design to an entirely new level, with more than 150 Figures That Teach.

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About the Author:

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

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