Marketing Management: Pearson New International Edition

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9781292023410: Marketing Management: Pearson New International Edition

Paperback. Pub Date :2013-06-20 Pages: 496 Language: English Publisher: Pearson For undergraduate and graduate Marketing Management courses.Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives Marketing Management reflects the dynamic environment. inhabited by todays marketers. helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern. strategy-based approach covers critical. fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University- one of the world's leading scholars in behavioral decision-making-as a new coauthor.

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Russell S. Winer, Ravi Dhar
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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. 4th edition. Language: English . Brand New Book. For undergraduate and graduate Marketing Management courses.Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.Marketing Management reflects the dynamic environment inhabited by today s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world s leading scholars in behavioral decision-making-as a new coauthor. Bookseller Inventory # AAK9781292023410

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Russell S. Winer, Ravi Dhar
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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. 4th edition. Language: English . Brand New Book. For undergraduate and graduate Marketing Management courses.Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.Marketing Management reflects the dynamic environment inhabited by today s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world s leading scholars in behavioral decision-making-as a new coauthor. Bookseller Inventory # AAK9781292023410

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Book Description Pearson. PAPERBACK. Book Condition: New. 1292023414 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU005217

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Book Description Pearson Education, 2013. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # PB-9781292023410

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Book Description Pearson 2013-07-23, 2013. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-05692092

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Book Description Pearson, 2013. Book Condition: New. Num Pages: 496 pages, colour illustrations,strationsstrations. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216 x 19. Weight in Grams: 1052. . 2013. 4th Edition. Paperback. . . . . . Bookseller Inventory # V9781292023410

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