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Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.
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- PublisherPearson Education Limited
- Publication date2012
- ISBN 10 1292040734
- ISBN 13 9781292040738
- BindingPaperback
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Public Relations Writing and Media Techniques: Pearson New International Edition
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Book Description Paperback. Condition: Brand New. 7th edition. 480 pages. 10.79x8.43x0.71 inches. In Stock. Seller Inventory # zk1292040734
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Book Description UNK. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9781292040738
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Book Description Taschenbuch. Condition: Neu. Neuware - Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. Seller Inventory # 9781292040738
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Public Relations Writing and Media Techniques: Pearson New International Edition
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Book Description Kartoniert / Broschiert. Condition: New. InhaltsverzeichnisrnrnPART I: THE BASICS OF PUBLIC RELATIONS WRITING Chapter 1: Getting Organized for Writing The Framework of Public RelationsThe Public Relations WriterPreparation for Writing. Seller Inventory # 595554915
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Public Relations Writing and Media Techniques: Pearson New International Edition
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Book Description Condition: New. Num Pages: 472 pages. BIC Classification: AS; CJCW. Category: (U) Tertiary Education (US: College). Dimension: 214 x 276 x 15. Weight in Grams: 850. . 2013. 7th Edition. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781292040738
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Public Relations Writing and Media Techniques: Pearson New International Edition
Published by
Pearson Education Limited
(2013)
ISBN 10: 1292040734
ISBN 13: 9781292040738
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Book Description Condition: New. Num Pages: 472 pages. BIC Classification: AS; CJCW. Category: (U) Tertiary Education (US: College). Dimension: 214 x 276 x 15. Weight in Grams: 850. . 2013. 7th Edition. Paperback. . . . . Seller Inventory # V9781292040738
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