Services Management

ISBN 13: 9781292042916

Services Management

 
9781292042916: Services Management

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.

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Jay Kandampully, Pearson
Published by Pearson Education Limited, United Kingdom (2013)
ISBN 10: 1292042915 ISBN 13: 9781292042916
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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. Pearson new international ed. Language: English . Brand New Book. For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are selling personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors. Bookseller Inventory # AAK9781292042916

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Book Description Pearson Education, 2013. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # PB-9781292042916

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Dr Jay Kandampully
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Book Description Pearson. Paperback. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9781292042916

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Jay Kandampully, Pearson
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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. Pearson new international ed. Language: English . Brand New Book. For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are selling personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors. Bookseller Inventory # AAK9781292042916

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Kandampully, Jay (Author)/ Pearson Education, Mike M (Author)
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Book Description Pearson, 2013. Paperback. Book Condition: Brand New. 1st edition. 384 pages. In Stock. Bookseller Inventory # zk1292042915

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