Advertising & IMC: Principles and Practice with MyMarketingLab, Global Edition

 
9781292056487: Advertising & IMC: Principles and Practice with MyMarketingLab, Global Edition
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This package contains MORIARTY, Advertising & IMC: Principles and Practice 10e and access to MyMarketingLab. Important information for students:You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For introductory courses in advertisingAn accessible, well-written, and student-friendly approach to advertising.Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. This package includes MyMarketingLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.pearsonmylabandmastering.com/global/mymarketinglab.

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Sandra Moriarty, Nancy D Mitchell, William D Wells
Published by Pearson Education 2014-09-25 (2014)
ISBN 10: 1292056487 ISBN 13: 9781292056487
New Paperback Quantity Available: 5
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Book Description Pearson Education 2014-09-25, 2014. Paperback. Condition: New. Seller Inventory # NU-PEA-00026131

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