Consumer Behaviour with MyMarketingLab

ISBN 13: 9781292057057

Consumer Behaviour with MyMarketingLab

 
9781292057057: Consumer Behaviour with MyMarketingLab

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. *Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. *Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

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Michael R. Solomon
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ISBN 10: 129205705X ISBN 13: 9781292057057
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