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Hooked: Why cute sells...and other marketing magic that we just can't resist - Softcover

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9781292074429: Hooked: Why cute sells...and other marketing magic that we just can't resist

Synopsis

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

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From the Back Cover

 

We’re bombarded with hundreds of messages every day.

But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?

 

Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.

 

Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.

About the Author

Patrick Fagan is an Associate Lecturer in Psychology of Marketing and Advertising and Consumer

Behaviour at Goldsmiths University; and he works as a Senior Behavioural Insights Associate at world-leading behavioural science consultancy Mountainview Learning.

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  • PublisherPearson Business
  • Publication date2016
  • ISBN 10 1292074426
  • ISBN 13 9781292074429
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages208
  • Rating
    • 3.91 out of 5 stars
      22 ratings by Goodreads

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Paperback. Condition: new. Paperback. In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. Youll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored. In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. Youll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781292074429

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Condition: New. 2016. 1st Edition. Paperback. In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored. Num Pages: 208 pages. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 234 x 156. . . . . . . Seller Inventory # V9781292074429

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Condition: New. 2016. 1st Edition. Paperback. In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored. Num Pages: 208 pages. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 234 x 156. . . . . . . Books ship from the US and Ireland. Seller Inventory # V9781292074429

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