Essentials of Services Marketing

 
9781292089959: Essentials of Services Marketing

Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

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About the Author:

edit biographydeleteBiographyJochen Wirtz * Vice-Dean Graduate Studies * Professor of Marketing * Best-Selling Author * Keynote Speaker * Consultant * Angel Investor

Professor Wirtz is Vice-Dean Graduate Studies and Professor of Marketing at the National University of Singapore (NUS). Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, and Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US. Previously, Dr Wirtz was the founding director of the dual degree UCLA - NUS Executive MBA Program, ranked globally #6 in the Financial Times 2016 EMBA rankings (from 2002 to 2017), an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (from 2009 to 2015). He has a Ph.D. in services marketing from the London Business School. 

Professor Wirtz has published over 200 academic articles, book chapters and industry reports (incl. five features in Harvard Business Review). His over 10 books include Services Marketing: People, Technology, Strategy (World Scientific, 8th edition, 2016, co-authored with Christopher Lovelock), Essentials of Services Marketing (Prentice Hall, 3rd edition, 2017), and Winning in Service Markets (World Scientific, 2016). 

Professor Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little, and KPMG and major service firms.

Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia. Today, he shuttles between the US, Asia and Europe. 

For downloads of his recent work and selected book chapters see JochenWirtz.com or connect on linkedin.com/in/jochenwirtz .

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