Marketing Management, Global Edition

4.07 avg rating
( 3,566 ratings by Goodreads )
 
9781292092621: Marketing Management, Global Edition

Brand New, Color Printed, Quality Paper, Global Edition. Mainly Same content at bargain price.

"synopsis" may belong to another edition of this title.

About the Author:

Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

 

Dr. Kotler is the coauthor of Principles of Marketing and Marketing: An Introduction. His Strategic Marketing for Nonprofit Organizations, now in its seventh edition, is the best seller in that specialized area. Dr. Kotler’s other books include Marketing Models; The New Competition; Marketing Professional Services; Strategic Marketing for Educational Institutions; Marketing for Health Care Organizations; Marketing Congregations; High Visibility; Social Marketing; Marketing Places; The Marketing of Nations; Marketing for Hospitality and Tourism; Standing Room Only—Strategies for Marketing the Performing Arts; Museum Strategy and Marketing; Marketing Moves; Kotler on Marketing; Lateral Marketing; Winning at Innovation; Ten Deadly Marketing Sins; Chaotics; Marketing Your Way to Growth; Winning Global Markets; and Corporate Social Responsibility.

 

In addition, he has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, the Journal of Marketing, the Journal of Marketing Research, Management Science, the Journal of Business Strategy, and Futurist. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article published in the Journal of Marketing.

 

Professor Kotler was the first recipient of the American Marketing Association’s (AMA) Distinguished Marketing Educator Award (1985). The European Association of Marketing Consultants and Sales Trainers awarded him their Prize for Marketing Excellence. He was chosen as the Leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. He also received the 1978 Paul Converse Award of the AMA, honoring his original contribution to marketing. In 1995, the Sales and Marketing Executives International (SMEI) named him Marketer of the Year. In 2002, Professor Kotler received the Distinguished Educator Award from the Academy of Marketing Science. In 2013, he received the William L. Wilkie “Marketing for a Better World” Award and subsequently received the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.In 2014, he was inducted in the Marketing Hall of Fame.

 

He has received honorary doctoral degrees from Stockholm University, the University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the Budapest School of Economic Science and Public Administration, the University of Economics and Business Administration in Vienna, and Plekhanov Russian Academy of Economics.

Professor Kotler has been a consultant to many major U.S. and foreign companies, including IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, SAS Airlines, Michelin, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.

He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He was a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the Advisory Board of the Drucker Foundation. He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies about global marketing opportunities.

 

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics.

 

Previously, Professor Keller was on the faculty at Stanford University, where he also served as the head of the marketing group. Additionally, he has been on the faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill, has been a visiting professor at Duke University and the Australian Graduate School of Management, and has two years of industry experience as Marketing Consultant for Bank of America.

 

Professor Keller's general area of expertise lies in marketing strategy and planning and branding. His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. His research has been published in three of the major marketing journals: the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With more than 90 published papers, his research has been widely cited and has received numerous awards.

 

Actively involved with industry, he has worked on a host of different types of marketing projects. He has served as a consultant and advisor to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and Samsung. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbell, Colgate, Eli Lilly, ExxonMobil, General Mills, GfK, Goodyear, Hasbro, Intuit, Johnson & Johnson, Kodak, L.L.Bean, Mayo Clinic, MTV, Nordstrom, Ocean Spray, Red Hat, SAB Miller, Shell Oil, Starbucks, Unilever, and Young & Rubicam. He has also served as an academic trustee for the Marketing Science Institute and is serving as their Executive Director from July 1, 2013, to July 1, 2015.

 

A popular and highly sought-after speaker, he has made speeches and conducted marketing seminars to top executives in a variety of forums. Some of his senior management and marketing training clients have included include such diverse business organizations as Cisco, Coca-Cola, Deutsche Telekom, ExxonMobil, GE, Google, IBM, Macy’s, Microsoft, Nestle, Novartis, Pepsico, SC Johnson and Wyeth. He has lectured all over the world, from Seoul to Johannesburg, from Sydney to Stockholm, and from Sao Paulo to Mumbai. He has served as keynote speaker at conferences with hundreds to thousands of participants.

 

Professor Keller is currently conducting a variety of studies that address strategies to build, measure, and manage brand equity. His textbook on those subjects, Strategic Brand Management, in its fourth edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.”

 

An avid sports, music, and film enthusiast, in his so-called spare time, he has helped to manage and market, as well as serve as executive producer for, one of Australia’s great rock-and-roll treasures, The Church, as well as American power-pop legends Tommy Keene and Dwight Twilley. He also serves on the Board of Directors for The Doug Flutie, Jr. Foundation for Autism, the Lebanon Opera House, and the Montshire Museum of Science. Professor Keller lives in Etna, NH, with his wife, Punam (also a Tuck marketing professor), and his two daughters, Carolyn and Allison.

 

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Kotler, Philip
Published by Pearson Education
ISBN 10: 1292092629 ISBN 13: 9781292092621
New Quantity Available: > 20
International Edition
Seller:
TextbookRush
(Grandview Heights, OH, U.S.A.)
Rating
[?]

Book Description Pearson Education. Book Condition: Brand New. Softcover, International Edition. This is an International Edition. Bookseller Inventory # 40413852A

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.98
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Philip T. Kotler; Kevin Lane Keller
Published by Pearson Global Edition (2015)
ISBN 10: 1292092629 ISBN 13: 9781292092621
New Softcover Quantity Available: 1
Seller:
CollegebookDirect Australia
(Melbourne, VIC, Australia)
Rating
[?]

Book Description Pearson Global Edition, 2015. Book Condition: Brand New. Global Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking! [2621PSMrktManaKoth15th]. Bookseller Inventory # 978129209262188

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 44.23
Convert Currency

Add to Basket

Shipping: FREE
From Australia to U.S.A.
Destination, Rates & Speeds

3.

Kotler, Philip; Keller, Kevin Lane
Published by Pearson (2015)
ISBN 10: 1292092629 ISBN 13: 9781292092621
New Soft cover Quantity Available: 2
Seller:
Dynamic bookstore
(Petaling jaya , SEL, Malaysia)
Rating
[?]

Book Description Pearson, 2015. Soft cover. Book Condition: New. BRAND NEW Premium Quality International Student Edition (ISE)! Textbook wrapped in Tip Top Condition. Ship from Multiple Locations from Asia Countries. Shipping should take from 3-4 business days within US, Canada, UK, Australia, Japan, and Singapore and other EU countries for ship with EXPEDITE. We do not ship to PO BOX, APO, FPO! Please leave your phone no. for quickly delivery. Bookseller Inventory # 002534

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.00
Convert Currency

Add to Basket

Shipping: US$ 9.99
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Kotler, Philip; Keller, Kevin Lane
Published by Pearson Education Limited, U.S.A. (2015)
ISBN 10: 1292092629 ISBN 13: 9781292092621
New Soft cover Quantity Available: > 20
International Edition
Seller:
unibooks
(Shah Alam, SEL, Malaysia)
Rating
[?]

Book Description Pearson Education Limited, U.S.A., 2015. Soft cover. Book Condition: New. International Edition (illustrator). This Is An International Edition. Brand New, Soft Cover / Paper Back Textbook And Is Printed In English With A Different Isbn And Cover Image With Us Edition. The Photo And Isbn Of The Us Edition Is For Reference Only. The Content And Chapters Are Same As The Us Edition. Printed On High Quality Color Glossy Paper Which Is Same Paper Quality As Original Us Edition. Some Books May Show Some Sales Disclaimer Word Such As "Not For Sale Or Restricted In Us" On The Cover Page But It Is Absolutely Legal To Use In Usa Or Canada We Do Not Sell Low-Cost / Quality Indian Version Book. The Isbn Of The Actual Book On Sale Is Stated In The Bookseller Inventory #. Shipping Is 3-5 Working Days By Dhl Or Fedex With Tracking Number. We Do Not Ship To Po Box, Fpo And Apo Addresses. Bookseller Inventory # 9781292092621

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.00
Convert Currency

Add to Basket

Shipping: US$ 16.00
From Malaysia to U.S.A.
Destination, Rates & Speeds

5.

Philip Kotler
ISBN 10: 1292092629 ISBN 13: 9781292092621
New Quantity Available: 10
Seller:
BooksForStudent
(West Bloomfield, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Book In Mint condition. Shipping with Trackable Method. No APO/FPO Addresses Please. Bookseller Inventory # 9781292092621NHS

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 62.49
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Dr Philip Kotler and Kevin Lane Keller
ISBN 10: 1292092629 ISBN 13: 9781292092621
New Quantity Available: 2
International Edition
Seller:
Aree Buttan
(Bangkok, -, Thailand)
Rating
[?]

Book Description Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 15 edition, , , Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 106396

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.50
Convert Currency

Add to Basket

Shipping: US$ 19.00
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Dr Philip Kotler and Kevin Lane Keller
ISBN 10: 1292092629 ISBN 13: 9781292092621
New Quantity Available: 2
International Edition
Seller:
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 15 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 6396

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.45
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Dr Philip Kotler and Kevin Lane Keller
ISBN 10: 1292092629 ISBN 13: 9781292092621
New Quantity Available: 2
International Edition
Seller:
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 15 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 6396N

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.45
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Philip Kotler
ISBN 10: 1292092629 ISBN 13: 9781292092621
New Quantity Available: 2
International Edition
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-83759

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 67.06
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

10.

Philip Kotler, Kevin Lane Keller
Published by Pearson Education Limited, United Kingdom (2015)
ISBN 10: 1292092629 ISBN 13: 9781292092621
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education Limited, United Kingdom, 2015. Paperback. Book Condition: New. 15th edition. Language: English . Brand New Book. For undergraduate and graduate courses in marketing management. The gold standard for today s marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today s marketing theory and practice. The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092737)4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit. Bookseller Inventory # AAK9781292092621

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 72.84
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book