Meetings, Expositions, Events and Conventions: An Introduction to the Industry, Global Edition

 
9781292093765: Meetings, Expositions, Events and Conventions: An Introduction to the Industry, Global Edition

For use in events and convention management courses

 

Experience the World of Meetings, Expositions, Events, and Conventions

Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints readers with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world.


A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help readers relate the material to a future career in Event Planning, as well as  major trends in this fast-growing field.

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About the Author:

George G. Fenich, Ph.D., is a professor in the Hospitality Management Department at East Carolina University. Dr. Fenich worked in the hospitality industry for 15 years before joining academe. He teaches and researches in the area of conventions and meetings, has written over 60 academic articles, and has presented at over 150 conferences—including the International Council on Hotel Restaurant and Institutional Education, the Destination Marketing Association International, the Association for Convention Operations Management, the International Association of Assembly Managers, AHTMM in Istanbul, Taipei and Mauritius, the International Conference on Meetings & Events held in Shanghai China, and the Professional Convention Management Association. He is on the editorial board of six academic journals—including editor in chief for the Journal of Convention and Event Tourism. He has written books on meetings and events including the third edition of this text, Meetings, Expositions, Events, and Conventions published by Pearson in January of 2011, Planning and Management of Meetings, Expositions, Events, and Conventions published by Pearson in January of 2014, and Production and Logistics in Meetings, Expositions, Events, and Conventions, also published by Pearson in March of 2014. He is also the principal of the consulting firm Fenich & Associates LLC.

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Book Description Pearson Education Limited, United Kingdom, 2015. Paperback. Book Condition: New. 4th edition. Language: English . Brand New Book. For use in events and convention management courses Experience the World of Meetings, Expositions, Events, and ConventionsMeetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints students with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world. A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help students relate the material to a future career in Event Planning, as well as major trends in this fast-growing field. Bookseller Inventory # AAK9781292093765

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