Marketing: Real People, Real Choices with MyMarketingLab, Global Edition

 
9781292097855: Marketing: Real People, Real Choices with MyMarketingLab, Global Edition

This package includes MyMarketingLab(R). Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. This package includes MyMarketingLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyMarketingLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Published by Pearson Education Limited, United Kingdom (2015)
ISBN 10: 129209785X ISBN 13: 9781292097855
New Quantity Available: 10
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Book Description Pearson Education Limited, United Kingdom, 2015. Mixed media product. Book Condition: New. 8th edition. Language: N/A. Brand New Book. This package contains Solomon, Marketing: Real People, Real Choices 8e and access to MyMarketingLab. Important information for students:You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. Real People, Real ChoicesMarketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. This package includes MyMarketingLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyMarketingLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. Personalize Learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at. Bookseller Inventory # AAK9781292097855

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Michael R Solomon
Published by Pearson Education (2015)
ISBN 10: 129209785X ISBN 13: 9781292097855
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Book Description Pearson Education, 2015. UNK. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # PV-9781292097855

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Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Published by Pearson Education Limited, United Kingdom (2015)
ISBN 10: 129209785X ISBN 13: 9781292097855
New Quantity Available: 10
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The Book Depository US
(London, United Kingdom)
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Book Description Pearson Education Limited, United Kingdom, 2015. Mixed media product. Book Condition: New. 8th edition. Language: N/A. Brand New Book. This package contains Solomon, Marketing: Real People, Real Choices 8e and access to MyMarketingLab. Important information for students:You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. Real People, Real ChoicesMarketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. This package includes MyMarketingLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyMarketingLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. Personalize Learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at. Bookseller Inventory # AAK9781292097855

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Michael R Solomon, Greg W. Marshall, Elnora Stuart
Published by Pearson 2015-06-18 (2015)
ISBN 10: 129209785X ISBN 13: 9781292097855
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Book Description Pearson 2015-06-18, 2015. Paperback. Book Condition: New. Bookseller Inventory # NU-PEA-00002854

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