Principles of Marketing Scandinavian Edition

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9781292104805: Principles of Marketing Scandinavian Edition

Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice in Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers.

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Anders Parment, Philip Kotler, Gary Armstrong
Published by Pearson Education Limited, United Kingdom (2016)
ISBN 10: 1292104805 ISBN 13: 9781292104805
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Book Description Pearson Education Limited, United Kingdom, 2016. Paperback. Book Condition: New. 2nd edition. Language: N/A. Brand New Book. Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today s markets. Cases and examples are written to reflect current best practice in Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. Bookseller Inventory # AAK9781292104805

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Book Description Pearson Education, 2016. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # PB-9781292104805

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Anders Parment, Philip Kotler, Gary Armstrong
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Book Description Pearson Education Limited, United Kingdom, 2016. Paperback. Book Condition: New. 2nd edition. Language: N/A. Brand New Book. Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today s markets. Cases and examples are written to reflect current best practice in Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. Bookseller Inventory # AAK9781292104805

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Book Description Book Condition: New. Bookseller Inventory # ST1292104805. Bookseller Inventory # ST1292104805

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Book Description Pearson Education Limited. Paperback. Book Condition: new. BRAND NEW, Principles of Marketing (Swedish Ed), Anders Parment, Philip Kotler, Gary Armstrong. Bookseller Inventory # B9781292104805

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Book Description Pearson Education Limited, 2016. Book Condition: New. Num Pages: 492 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 275 x 210. . . 2016. 2nd Edition. Paperback. . . . . . Bookseller Inventory # V9781292104805

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Book Description Pearson Education Limited. Book Condition: New. Num Pages: 492 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 275 x 210. . . 2016. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781292104805

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Book Description Paperback. Book Condition: New. Not Signed; Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and. book. Bookseller Inventory # ria9781292104805_rkm

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Book Description Pearson Education, 2016. Paperback. Book Condition: Brand New. 2nd edition. 492 pages. In Stock. Bookseller Inventory # __1292104805

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