Business in Action plus MyBizLab with Pearson eText, Global Edition - Softcover

Bovee, Courtland

Softcover

ISBN 10: 129216073X ISBN 13: 9781292160733

Publisher: Pearson Yabancı Dil Akademik Kitaplar

Synopsis

For introductory courses in business.This package includes MyBizLab®. A Concise and Comprehensive Introduction to BusinessFully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text’s tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters. This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff. This package includes MyBizLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyBizLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

About this title

About the Author

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

Edition details

• Publisher: Pearson Yabancı Dil Akademik Kitaplar
• ISBN 10: 129216073X
• ISBN 13: 9781292160733
• Binding: Paperback
• Language: English