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Synopsis
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management. New to this edition New case studies and practical exercises. Fully updated coverage of strategic selling and partnering. Expanded coverage of ethical issues. Enhanced discussion of the role of social media in selling. Expanded coverage of the management of sales.
"synopsis" may belong to another edition of this title.
- PublisherPearson
- Publication date2019
- ISBN 10 1292205024
- ISBN 13 9781292205021
- BindingPaperback
- LanguageEnglish
- Number of pages496
- Rating
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Selling and Sales Management
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Selling and Sales Management
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Selling and Sales Management 11e
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SELLING & SALES MANAGEMENT
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Selling and Sales Management
Published by
Pearson Education Limited, 2019
ISBN 10: 1292205024
ISBN 13: 9781292205021
Used
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Condition: Gut. Zustand: Gut - Gebrauchs- und Lagerspuren. Außen: angestoßen. | Seiten: 496 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 33313282/3
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