Synopsis
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
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International Edition
Integrated Advertising, Promotion and Marketing Communications, Global Edition
Published by
Pearson (edition 8th edition), 2017
ISBN 10: 1292222697
ISBN 13: 9781292222691
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International Edition
Integrated Advertising, Promotion and Marketing Communications, Global Edition
Published by
Pearson (edition 8th edition), 2017
ISBN 10: 1292222697
ISBN 13: 9781292222691
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
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South-Western, Div of Thomson, 2017
ISBN 10: 1292222697
ISBN 13: 9781292222691
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
Published by
Pearson Education, Limited, 2017
ISBN 10: 1292222697
ISBN 13: 9781292222691
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
Published by
Pearson Education, Limited, 2017
ISBN 10: 1292222697
ISBN 13: 9781292222691
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 55460463-20
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
Published by
Pearson Education, Limited, 2017
ISBN 10: 1292222697
ISBN 13: 9781292222691
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Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 48320878-75
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Integrated Advertising, Promotion and Marketing Communications
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Integrated Advertising, Promotion and Marketing Communications
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781292222691. Seller Inventory # 9979590
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
Published by
South-Western, Div of Thomson, 2017
ISBN 10: 1292222697
ISBN 13: 9781292222691
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
Published by
South-Western, Div of Thomson, 2017
ISBN 10: 1292222697
ISBN 13: 9781292222691
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Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 45O42_64_1292222697